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 MY NAME IS PATRYCJA AND I FOUNDED EASTERN UNDERWEAR IN 2022. I AM PARIS-BASED CREATOR WHO IS ORIGINALLY POLISH AND GREW UP IN EASTERN EUROPE AND MY EASTERN SENSE OF FASHION INSPIRES NOT ONLY THE DESIGNS BUT ALSO THE MINDSET THAT EMBRACE THE INDIVIDUALITY AND USE LINGERIE AS FORM OF SELF-EXPRESSION. NOT BEING ABLE TO FIND THE FASHION AESTHETICS IN WESTERN BRANDS, I DECIDED TO CREATE THE BRAND THAT I WAS LACKING ON THE CURRENT MARKET - VIEWING LINGERIE AS AN ART FORM. FASHION MANAGEMENT STUDIES IN PARIS TOUGHT ME THE BASICS ABOUT BEING AN ENTREPRENEUR IN THIS SECTOR BUT WASN'T ENOUGH. I STOPPED ATTENDING THE UNIVERSITY TO FIND INTERNSHIPS WITH LINGERIE BRANDS AND TOTALLY PLUNGE MYSELF INTO WORLD OF UNDERWEAR. SPECIFIC STYLE, MOTIVATION TO CREATE A CONCEPT AND EXPERIENCE WITH PARISIAN LINGERIE BRANDS GAVE ME ALL I NEEDED TO CREATE MY PERFECT UNIVERSE OF MODERN UNDERWEAR CONCEPT WHICH STARTS TO BE FOLLOWED BY OTHER CREATORS. EASTERN UNDERWEAR UNVEILS THE LINGERIE WORLD THAT YOU HAVE NEVER EXPERIENCED AND LET YOU REALISE HOW FEMININITY IS PUSHED AWAY BY MASS MARKET TRENDS. EASTERN UNDERWEAR IS A CONCEPT AND SENSE OF FASHION THAT IN NOT FITTING TO EVERYONE BUT UNDERSTANDABLE BY CREATIVE INDIVIDUALS. EASTERN UNDERWEAR IS FOR GEN Z WHO DON’T WANT TO SEE SLIMMED DOWN SMILING MODELS IN CAMPAIGNS BUT TO FOLLOW AN AESTHETIC THEY DEFINE THEMSELVES WITH AND HAVING AN EASTERN UNDERWEAR PRODUCTS ALLOWS THEM TO BELONG TO A COMMUNITY.